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What's our goal?

100,000 women
in the MCG wearing
pink in 2025!

Our Big Hairy Audacious Goal
100,000 women wearing pink in the MCG in November 2025

Someone once told me the definition of Hell: The last day you have on earth, the person you became will meet the person you could have become.
– Anonymous

We have a BIG HAIRY AUDACIOUS GOAL and we want you to be a part of it!

In November 2025, we intend to fill the MCG with 100,000 women all wearing pink! This has never been done before and we believe we, as a collective, can make it happen!

We speak often of encouraging women to embrace their full-force feminine power, which is our way of saying, we want to inspire you to reach your full potential and become the person you were born to be.

This dream is a part of us reaching ours and we want you to be a part of it. We want to bring women together and showcase an amazing lineup of women with different talents – think musicians, artists, comedians, entrepreneurs and sports stars – all women who have inspired us along the way.

Imagine a sea of pink dominating the MCG! It’s going to be history-making and we want you to be right there with us!

Register to be a part of this momentous occasion and we’ll keep you updated as we progress!

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